Le Petit Marseillais - Packaging & Activation
BotaniCare is a new range of shower gels made from wild plants which were traditionally used for soap's manufacturing.
Activation : Make people aware that weeds are not so bad. Rather, they have many benefits that Le Petit Marseillais shows through a fake "bad weeds fragrance" packaging and the pedestrian way's weeds.
#Concept #Art Direction #Packaging Design