UBA Ijsboerke & Kleenex Partnership
UBA's yearly barbecue
UBA Tui & Stimrol Partnership

UBA - Partnerships

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UBA (United Brands Association) takes brands further, much further. In order to prove it, the association published some magazine-ads showing unexpected partnerships between brands.

Here are few of these ads where I combined two objects/brands in order to emphasize a third creative and surprising concept/solution.

Ijsboerke & Kleenex evoke a cliché relationship breakup (and how to get a smile again), matches & marshmallows evoke the yearly UBA's barbecue and Stimrol & TUI evoke this terrible blocked ears feeling (and how to fight it) during an airplane journey.

Role(s) :

#Concept #Art Direction

Agency :

Silver & Copper

Partner :

Jaason Demol